#buyer content articles

    Downsizing Clients: The Page Most Agent Websites Are Missing

    Getting Clients

    Downsizing Clients: The Page Most Agent Websites Are Missing

    Nearly half of 2025 home buyers were over 60, and almost none of them found a page written for what they are actually deciding. Here is what that page needs.

    October 22, 2026 · 11 min read

    Condo Buyers and House Buyers Ask Different Questions

    Getting Clients

    Condo Buyers and House Buyers Ask Different Questions

    A condo buyer wants to know what the monthly fee covers and whether a special assessment is coming. A house buyer wants to know the age of the roof. One page called 'Buying a Home' answers neither of them well.

    October 3, 2026 · 12 min read