#brokerage articles

    Real Estate Website Domain Name: Your Name, a Keyword, or a Brand

    Agent Websites

    Real Estate Website Domain Name: Your Name, a Keyword, or a Brand

    Three reasonable choices, each with a cost that shows up later. And if you already have a domain you dislike, the answer is usually to keep it, for a reason most agents underestimate.

    October 1, 2026 · 12 min read

    Your Brokerage Profile Is Not a Website. Here Is Why It Matters

    Agent Websites

    Your Brokerage Profile Is Not a Website. Here Is Why It Matters

    It is free, it exists, and it has your photo on it. It also lists your competitors beside you, routes enquiries by someone else's rules, and disappears the day you move.

    September 4, 2026 · 12 min read