#trust articles

    What Buyers and Sellers Actually Check on an Agent's Website

    Agent Websites

    What Buyers and Sellers Actually Check on an Agent's Website

    They are not browsing. They are running four checks in about twenty seconds, and most agent sites fail the first one before the page finishes loading.

    September 8, 2026 · 12 min read

    Real Estate Testimonials: Proof That Actually Convinces

    Agent Websites

    Real Estate Testimonials: Proof That Actually Convinces

    Anonymous praise convinces nobody, and the star-rating markup most agent sites add to their testimonials page does not work. Google says so in its own documentation.

    August 30, 2026 · 12 min read