#trust articles

Agent Websites

The Real Estate About Page: What a Cautious Seller Is Checking

Your bio says who you are. Your About page has a different job: convincing someone who has never met you that hiring you is a safe decision. Most agent About pages do neither.

September 19, 2026 · 12 min read

Agent Websites

Real Estate Website Photos: What to Use When You Have Nothing

A stock photo of a house that is obviously not local undermines the exact claim your site is making. Here is what to use instead, including when you have no listings yet.

September 14, 2026 · 12 min read

Agent Websites

What Buyers and Sellers Actually Check on an Agent's Website

They are not browsing. They are running four checks in about twenty seconds, and most agent sites fail the first one before the page finishes loading.

September 8, 2026 · 12 min read

Agent Websites

Real Estate Testimonials: Proof That Actually Convinces

Anonymous praise convinces nobody, and the star-rating markup most agent sites add to their testimonials page does not work. Google says so in its own documentation.

August 30, 2026 · 12 min read