The Complete Guide
How Much Does a Real Estate Website Cost?
The published prices, the fees that come after the advertised number, and how to tell what a price is actually buying.
A real estate website costs anywhere from $19 a month to $6,500 up front, and both ends of that range are real published prices, not estimates. On August 10, 2026, Ubertor listed hosting tiers from $19 to $89 a month, myRealPage listed plans at $69.99 a month, RealtyNinja listed $89 a month, and AgentFire listed one-time design packages at $800, $2,750, and $6,500 plus monthly plans at $165 or $215. Two other vendors publish no price at all and quote in a sales call. The range is that wide because these are different products wearing the same name, and this guide separates them so you can tell what a given price is buying.
Key takeaways
- Canadian template platforms publish month-to-month prices between $69.99 (myRealPage) and $89 (RealtyNinja), with Ubertor's listing-count tiers running $19 to $89, all as listed on their own sites in August 2026.
- Design-led platforms charge before the site exists: AgentFire's published packages are $800, $2,750, or $6,500 one time, plus $165 or $215 a month.
- The advertised price is rarely the all-in price. myRealPage adds taxes and board fees, RealtyNinja adds a data fee for certain boards, and AgentFire sells many features as separate add-ons.
- Two vendors in this market, InCom and Luxury Presence, publish no pricing at all. The only figures available are third-party reports, and they should be treated as reports, not current rates.
- Price and search visibility are not mechanically connected. A crawler does not know what a site cost, so judge structure and readability, not the invoice.
- Saige does not publish plan pricing either. The difference is order: the rebuilt site is generated and shown free first, and pricing comes after you have seen the finished preview.
The published numbers, before anything else
Most cost guides for agent websites open with an invented range and no sources. This one opens with the prices vendors actually publish, read from their own pricing pages on August 10, 2026. They are in the table below, with a note on where each number was stated.
Three things stand out in that table. First, the platforms that publish prices cluster tightly: a supported Canadian template site runs $69.99 to $89 a month. Second, the design-led model is a different shape entirely, with a four-figure payment before any monthly fee starts. Third, the most expensive vendors are the ones that publish nothing, which is itself information about how they sell.
Prices change, and a vendor can reprice the day after a check. Treat every number in this guide as a dated reading, and confirm the current figure on the vendor's own page before deciding.
Why the range runs from $19 a month to $6,500 up front
The spread is not one product at different markups. It is at least four different products.
- Metered listing hosting. Ubertor prices by how many MLS listings you can display: $19 a month with no listings, up to $89 with unlimited active and sold listings. You are buying listing capacity and hosting, and the site design comes from free templates.
- Template platform subscriptions. myRealPage ($69.99 a month) and RealtyNinja ($89 a month) bundle themes, MLS integration, hosting, and support into one monthly fee. RealtyNinja includes professional setup and content migration free, by its own account.
- Design projects with a subscription attached. AgentFire sells the design work as a one-time package ($800 themed, $2,750 custom, $6,500 fully custom with strategy sessions) and then a monthly plan at $165 or $215 on top.
- Consultative premium platforms. Luxury Presence describes four tiers on its own site (Launch+, Brand+, Leads Pro, All In) and quotes prices only in a sales consultation. InCom also publishes no pricing.
The advertised price is rarely the all-in price
Read the fine print on the same pricing pages and the advertised number grows. myRealPage's $69.99 is listed as plus taxes and board fees for certain real estate boards. RealtyNinja's $89 carries a data fee for certain boards, and teams past 100 agents pay $100 a month per additional agent. AgentFire's monthly plans sit under a menu of separately priced add-ons: a local SEO setup at $250 one time, Google Business Profile optimization at $500 a month, a neighborhood quiz tool at $20 a month, and more, all listed openly on its pricing page.
None of this is hidden, and that is the point: the information is public, it is just not in the headline number. The ongoing-costs page in this guide walks through each category of follow-on fee with the published examples.
What the unpublished prices mean for a buyer
When a vendor does not publish pricing, the only outside information is third-party reporting, and it ages fast. The Close, a real estate industry publication, reported InCom's agent plan at $54.95 a month plus a $250 setup fee in its October 2024 review, with a brokerage plan at $68.95 plus $350. Those figures are almost two years old at the time of writing, so treat them as a historical reading and get a current quote from InCom directly.
For Luxury Presence, its own pricing guide names the four tiers and directs buyers to a consultation. We are not repeating third-party dollar estimates for it here, because none of them come from the company and they vary widely between reviews. The practical takeaway is simpler: if the price only exists inside a sales call, budget time for that call and negotiate knowing the published alternatives in the table above.
Where Saige sits in this table
Honestly: Saige does not publish plan pricing either, so we do not get to score points on price transparency against the vendors above. Plan pricing depends on what you need, and it is shared after the preview, through the contact form.
The difference is the order of events. Every model in the table asks you to commit money, or at least a sales process, before your finished site exists. Saige reads your current website and generates the rebuilt version first, free, so the thing you are pricing is a site you have already seen, with the structure Google and AI assistants need already in place. You can judge the work before a single dollar is discussed. Whether that trade is worth it is exactly the question the deciding section of this guide is for.
How to use this guide
The pages are grouped by the question you are actually holding. Where the money goes explains what sits inside a website price and which fees arrive after the advertised number. Ways to buy compares the template-subscription route against the design-project route, and prices what switching providers really costs, including the part that never appears on an invoice. Deciding is one page: whether paying more buys anything that shows up in results.
Every page cites its sources at the bottom, and every dollar figure names the page it was read from and the date. If a number on a vendor's site has changed since, trust their site, not this guide.
| Vendor | Model | Published price | Where it is stated |
|---|---|---|---|
| Ubertor | Listing-count hosting tiers | $19 to $89 a month | Plan page on ubertor.com |
| myRealPage | Template platform subscription | $69.99 a month, plus taxes and board fees | Pricing page on myrealpage.com |
| RealtyNinja | Template platform subscription | $89 a month, or $928 a year (13% off) | Pricing page on realtyninja.com |
| AgentFire | Design package plus subscription | $800, $2,750, or $6,500 one time, then $165 or $215 a month | Pricing page on agentfire.com |
| InCom | Template platform, price unpublished | $54.95 a month plus $250 setup, as reported by The Close in October 2024 | Third-party review on theclose.com |
| Luxury Presence | Premium platform, price unpublished | Four tiers, quoted in a sales consultation | Pricing guide on luxurypresence.com |
| Saige | AI rebuild of your existing site | Free rebuild preview first; plan pricing shared after | realsaige.com |
Every price is what the vendor publishes on its own site, read on August 10, 2026, except InCom, whose price is not published and comes from a dated third-party review. Confirm current numbers with the vendor before deciding.
Frequently asked questions
How much does a real estate website cost per month?
Published monthly prices in August 2026 run from $19 (Ubertor's no-listings hosting tier) to $215 (AgentFire's Plus plan). Supported Canadian template platforms cluster between $69.99 (myRealPage) and $89 (RealtyNinja). Design-led platforms add a one-time package before the monthly fee starts.
How much does a custom real estate website design cost?
AgentFire is the clearest published example: $800 for a themed setup, $2,750 for a custom design with a dedicated senior designer, and $6,500 for a fully custom build with strategy sessions, each as a one-time fee on top of a monthly plan, as listed on its pricing page in August 2026. Premium vendors such as Luxury Presence do not publish custom design prices at all and quote in a consultation.
Why do some website companies not publish prices?
Unpublished pricing usually means the price is set in a sales process, where it can vary by package, negotiation, and buyer. InCom and Luxury Presence both publish no pricing on their own sites as of August 2026. The practical effect on you is that comparing them requires a sales call, so gather the published alternatives first and negotiate with those numbers in hand.
Do real estate websites have setup fees?
It varies by vendor. RealtyNinja advertises no setup fee and free professional setup with content migration. Ubertor lists no setup fees and a free first 30 days. AgentFire's setup is the product: its one-time design packages run $800 to $6,500. The Close reported a $250 setup fee for InCom's agent plan in October 2024.
What extra fees show up after the advertised price?
The published examples fall into three groups: board and data fees (myRealPage lists taxes and board fees on top of $69.99; RealtyNinja lists a data fee for certain boards), per-agent fees (RealtyNinja charges $100 a month per agent past 100; AgentFire's Team Link runs from $5 per agent per month), and feature add-ons (AgentFire lists a $250 local SEO setup and a $500 a month Google Business Profile service, among others).
How much does Saige cost?
Saige does not publish plan pricing. The rebuild preview is free: Saige reads your current website and generates the rebuilt version so you can see the finished result first. Plan pricing depends on what you need and is shared after the preview, through the contact form.
Is a cheaper website worse for Google rankings?
Not because of the price. Google's systems read the page, not the invoice, so a $19 site with crawlable text, stated facts, and working structure can outperform a $6,500 site whose content loads through scripts a crawler cannot read. Price correlates with design labor and support hours, not with visibility. The deciding page in this guide covers what actually moves rankings.
Should I pay monthly or annually for my website?
Annual billing is a discount in exchange for commitment. RealtyNinja's published example is $928 a year against $89 a month, which it lists as 13% off. Take the discount only if you are confident enough in the platform to prepay a year, because the saved dollars are small next to the cost of being locked into a site that is not producing leads.
How long do website contracts lock me in?
The published Canadian platforms are month to month: myRealPage advertises no contracts and cancel anytime, Ubertor lets you change or cancel plans without penalty, and AgentFire states there are no long-term contracts. Where you see lock-in is annual prepay discounts and, by third-party accounts, some premium platforms. Read the term before signing, because the contract decides what leaving costs later.
Related reading from the blog
Sources
Every claim on this page that could be checked against a primary source is linked below. Where something is not publicly documented by a vendor, the page says so rather than filling the gap with an estimate.
- myRealPage pricing page (myRealPage)
- RealtyNinja pricing page (RealtyNinja)
- Ubertor plan pricing page (Ubertor)
- AgentFire pricing page (AgentFire)
- iNCOM Real Estate Review: Pricing, Features, Pros & Cons (The Close)
- Luxury Presence pricing guide (their own site) (Luxury Presence)
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