#SEO articles

Agent Websites

Real Estate Team Websites: What Changes When You Stop Working Alone

A team website has a job a solo agent site never had: routing a stranger to the right person without making them choose. Most teams never rebuild for it, and the site quietly works against them.

September 4, 2026 · 10 min read

Getting Clients

Where Real Estate Leads Actually Come From: Channels Compared

Eight channels, compared on the three things that decide whether they suit you: what they cost, how fast they pay, and whether anything remains when you stop.

September 2, 2026 · 12 min read

Agent Websites

Does IDX Actually Bring You Clients? An Honest Assessment

Agents pay for IDX every month and rarely ask what it returns. It does one job well, one job badly, and a third job that quietly costs you.

August 27, 2026 · 12 min read

AI Search

Does Redesigning Your Real Estate Website Hurt Your Google Rankings

A redesign can hurt rankings if it's done carelessly. Here's what actually causes the drop, and what a careful rebuild does differently.

August 9, 2026 · 11 min read

AI Search

Schema Markup for Real Estate Websites: What It Actually Does

Schema markup doesn't rank a page or get it cited by ChatGPT on its own. Here's what it actually does, and where it genuinely helps a real estate agent's site.

August 9, 2026 · 11 min read

AI Search

Real Estate Agent Website Checklist: What to Check First

A short, practical checklist for reviewing an existing real estate agent website, before deciding whether to fix it or rebuild it.

August 9, 2026 · 12 min read

AI Search

AI SEO vs. Traditional SEO for Real Estate Agents

Ranking on Google and getting cited by ChatGPT are related but not the same job. Here's what each one actually optimizes for, and where they overlap on an agent's site.

August 9, 2026 · 16 min read

AI Search

How AI Search Is Changing the Way Buyers Find a Realtor

Tools like ChatGPT and Perplexity are starting to answer questions buyers used to type into Google. Here's what that shift means for how a real estate website should be built.

July 25, 2026 · 11 min read