Getting Clients articles
Getting Clients
Real Estate Social Media vs Your Website: What Each Is For
Social builds attention that expires. Your site answers questions for years. Most agents run the first as though it replaces the second, and lose both.
September 5, 2026 · 12 min read
Getting Clients
Real Estate Follow Up That Does Not Get Ignored
Most agents stop after two attempts and conclude the lead was worthless. The lead was at work. Here is what to send, when, and when to genuinely stop.
September 3, 2026 · 12 min read
Getting Clients
Where Real Estate Leads Actually Come From: Channels Compared
Eight channels, compared on the three things that decide whether they suit you: what they cost, how fast they pay, and whether anything remains when you stop.
September 2, 2026 · 12 min read
Getting Clients
Your First Real Estate Clients: What Actually Works in Year One
NAR's own numbers show what the first two years look like, and the gap is brutal. Here is where first clients actually come from, and what to ignore until later.
August 26, 2026 · 12 min read
![How to Rank for "Realtor in [Your City]" on Google](/images/plot/rank-for-realtor-in-your-city.webp){kind=icon}
Getting Clients
How to Rank for "Realtor in [Your City]" on Google
It is the highest-intent search an agent can win and the one most misunderstood. Google publishes how local ranking works, and two of the three factors are things you control.
August 25, 2026 · 12 min read
Getting Clients
Should Real Estate Agents Niche Down? The Case and the Cost
Every marketer says specialize. Most agents quietly refuse, and their reason is sound. Here is what narrowing actually costs, and what it actually buys.
August 24, 2026 · 11 min read
Getting Clients
Real Estate Lead Response Time: What the Evidence Really Says
The famous five-minute rule gets quoted constantly and sourced almost never. Here is what can actually be verified, and why speed still decides the outcome.
August 23, 2026 · 11 min read
Getting Clients
Real Estate Referrals: Build a System Instead of Waiting
Referrals are the largest channel in the business and the one most agents leave to chance. The fix is not a newsletter. It is a schedule and a reason to call.
August 22, 2026 · 11 min read
Getting Clients
How to Get Google Reviews as a Real Estate Agent
Reviews are the rare asset that persuades a human and feeds the machines at the same time. Most agents ask badly, once, at the wrong moment.
August 21, 2026 · 11 min read
Getting Clients
How to Get Real Estate Listings: Farming in the AI Search Era
Farming a neighbourhood used to mean postcards and patience. The patience still applies. What changed is that the homeowner checks you online before they ever call.
August 20, 2026 · 12 min read
Getting Clients
Why Your Real Estate Website Gets Traffic But No Calls
Visitors arriving and nobody calling is not one problem. It is five, and they need different fixes. Here is how to tell which one you have.
August 19, 2026 · 12 min read
Getting Clients
Buying Real Estate Leads vs Owning Your Own Lead Source
Portal lead programs do not publish their prices, and the estimates that circulate disagree by an order of magnitude. Here is how to run the comparison anyway.
August 18, 2026 · 12 min read
Getting Clients
How to Get More Real Estate Clients Without Buying Leads
Most advice hands you sixty tactics and no way to choose. Here is the one distinction that sorts them: which channels you rent, and which ones you own.
August 17, 2026 · 12 min read