Getting Clients articles

Getting Clients

How to Sell a House in Probate: The Page Your Site Doesn't Have

A record 340,000 US homes changed hands through inheritance last year, and almost none of the agents selling them have a page written for what an executor is actually deciding.

November 6, 2026 · 11 min read

Getting Clients

Divorce Sale Clients: The Page Most Agent Websites Are Missing

A change in family situation, including divorce, is one of the top reasons sellers list their home, per NAR. Almost no agent site has a page written for what that sale actually involves.

November 5, 2026 · 12 min read

Getting Clients

Waterfront Property Pages: The Questions Generic Listings Skip

A waterfront buyer is not shopping for a view. They are shopping for a dock permit, a flood insurance quote, and a septic system that will not fail. Here is the page most agent sites do not have.

November 3, 2026 · 11 min read

Getting Clients

Vacation Home Buyers Ask Different Questions Than Primary Residence Buyers

A vacation home buyer is not asking about school catchment or commute time. They are asking about rental restrictions, flood insurance, and how the mortgage math changes. One buyer page cannot answer both audiences.

October 31, 2026 · 12 min read

Getting Clients

The CMA Request Page: Turning a Seller Question Into a Lead

A visitor who wants to know what their home is worth is the highest-intent seller lead your site will ever get. Most agent sites do not give that visitor a page to land on.

October 30, 2026 · 11 min read

Getting Clients

Is a Real Estate Podcast Worth the Time? What It Actually Builds

A podcast is a slow way to build trust with people who are not ready to buy yet. It is a poor way to generate a lead this month. Confusing the two is why most agent podcasts stop at episode six.

October 28, 2026 · 11 min read

Getting Clients

Explaining the Buyer Agency Agreement on Your Website

Buyers now sign a document before you can show them a house, and most agent websites never mention it exists. A dedicated page turns the doorstep surprise into a question answered in advance.

October 26, 2026 · 11 min read

Getting Clients

Downsizing Clients: The Page Most Agent Websites Are Missing

Nearly half of 2025 home buyers were over 60, and almost none of them found a page written for what they are actually deciding. Here is what that page needs.

October 22, 2026 · 11 min read

Getting Clients

Property Management Crossover: One Website or Two

An agent who also manages rentals is running two businesses that want different things from a visitor. Cramming both onto one homepage usually confuses the one that pays better.

October 20, 2026 · 11 min read

Getting Clients

Real Estate Lead Magnets: Which Ones Buyers Actually Want

Most agent sites offer one download nobody wants and call it a lead magnet. Here is what buyers will actually trade an email for, and what to skip.

October 17, 2026 · 11 min read

Getting Clients

Short-Term Rental Hosts: A Client Niche Most Agent Sites Ignore

A short-term rental host is not shopping for a home. They are checking whether the numbers and the local rules let them keep doing what they are already doing, and almost no agent site answers that.

October 15, 2026 · 11 min read

Getting Clients

Winning New Construction and Preconstruction Clients Online

Buyers walk into a builder's sales centre believing they do not need an agent, sign at the desk, and find out later who that person worked for. Almost no agent website explains this, which makes it one of the emptiest search gaps in the business.

October 12, 2026 · 12 min read

Getting Clients

Answering the Commission Question on Your Real Estate Website

Almost every agent website goes quiet on the one question buyers and sellers now search most. You can answer it honestly without publishing a rate you cannot commit to.

October 11, 2026 · 12 min read

Getting Clients

FSBO Sellers: What Actually Works to Win Them

For-sale-by-owner is at a record low of 5 percent of sellers, and most of those owners end up hiring an agent anyway. The question is which agent they call, and the cold script is the crowded answer.

October 9, 2026 · 12 min read

Getting Clients

How to Attract Investor Clients Through Your Website

An investor reading your website is looking for numbers and rules. Copy about finding a home you will love tells them you have never worked with someone like them, and they leave in ten seconds.

October 5, 2026 · 12 min read

Getting Clients

YouTube vs Your Website: What Each One Earns You

YouTube finds you people who were not looking for an agent. Your website converts people who were. Running one without the other is the reason so many agents have 4,000 subscribers and no new clients.

October 4, 2026 · 12 min read

Getting Clients

Condo Buyers and House Buyers Ask Different Questions

A condo buyer wants to know what the monthly fee covers and whether a special assessment is coming. A house buyer wants to know the age of the roof. One page called 'Buying a Home' answers neither of them well.

October 3, 2026 · 12 min read

Getting Clients

Real Estate Listing Descriptions That Buyers and Search Engines Both Read

The MLS field and the description on your own website are two different jobs with two different limits. Most agents write one and paste it into both, which wastes the one place they have room to be specific.

September 29, 2026 · 12 min read

Getting Clients

Relocation Clients: The Best Fit for Search and AI Visibility

A buyer moving from another city has nobody to ask. That single fact makes them the one audience where your website beats every referral network in town.

September 27, 2026 · 12 min read

Getting Clients

First-Time Buyer Page: What This Audience Actually Searches

First-time buyers search for process and cost questions. Most agent pages aimed at them open with a welcome paragraph and a photo, which answers nothing and ranks for nothing.

September 24, 2026 · 12 min read

Getting Clients

Is a Real Estate Email Newsletter Worth It? Usually, With Conditions

A newsletter keeps you findable to people who already know you. That is a real job, and it is not the same job search does. Here is when it pays, and why open rates stopped meaning anything.

September 20, 2026 · 12 min read

Getting Clients

Real Estate Leads Not Converting? Look at Who Found Whom

A pipeline full of online leads and a year with no closings from them is rarely a follow-up problem. It usually means every one of those leads was someone you found, not someone who found you.

September 16, 2026 · 8 min read

Getting Clients

How to Answer "Why Should I Hire You?" in a Listing Presentation

Every agent answers this the same way, which is why the answer decides nothing. What sellers say they weigh is narrower than most presentations address.

September 13, 2026 · 12 min read

Getting Clients

Real Estate Postcards vs Digital Farming: Which Still Works

Mail has one property digital cannot match and one weakness it cannot fix. The agents doing well are not choosing between them, and not for the reason usually given.

September 12, 2026 · 12 min read

Getting Clients

RoomVu for Real Estate Agents: 10 Reasons the Posts Get No Views

Instagram now decides whether to show your account to strangers based on whether you made the content. Here is what that means for an agent whose feed is filled automatically.

September 11, 2026 · 10 min read

Getting Clients

Expired Listings: What to Do Differently From Everyone Else

You are the tenth call, and the nine before you all said the same thing. The opportunity is in being the one who arrives having actually looked at why it failed.

September 11, 2026 · 12 min read

Getting Clients

Should Real Estate Agents Pay for a CRM? An Honest Answer

A CRM solves a problem most agents do not have yet, and it cannot solve the one they do. Here is the threshold that actually justifies paying.

September 10, 2026 · 12 min read

Getting Clients

Open House Follow Up: What to Do With the Sign-In Sheet

The open house is the only channel where in-market strangers walk up and introduce themselves. Most agents collect the names and never contact anyone again.

September 9, 2026 · 12 min read

Getting Clients

Real Estate Social Media vs Your Website: What Each Is For

Social builds attention that expires. Your site answers questions for years. Most agents run the first as though it replaces the second, and lose both.

September 5, 2026 · 12 min read

Getting Clients

Real Estate Follow Up That Does Not Get Ignored

Most agents stop after two attempts and conclude the lead was worthless. The lead was at work. Here is what to send, when, and when to genuinely stop.

September 3, 2026 · 12 min read

Getting Clients

Where Real Estate Leads Actually Come From: Channels Compared

Eight channels, compared on the three things that decide whether they suit you: what they cost, how fast they pay, and whether anything remains when you stop.

September 2, 2026 · 12 min read

Getting Clients

Your First Real Estate Clients: What Actually Works in Year One

NAR's own numbers show what the first two years look like, and the gap is brutal. Here is where first clients actually come from, and what to ignore until later.

August 26, 2026 · 12 min read

Getting Clients

How to Rank for "Realtor in [Your City]" on Google

It is the highest-intent search an agent can win and the one most misunderstood. Google publishes how local ranking works, and two of the three factors are things you control.

August 25, 2026 · 12 min read

Getting Clients

Should Real Estate Agents Niche Down? The Case and the Cost

Every marketer says specialize. Most agents quietly refuse, and their reason is sound. Here is what narrowing actually costs, and what it actually buys.

August 24, 2026 · 11 min read

Getting Clients

Real Estate Lead Response Time: What the Evidence Really Says

The famous five-minute rule gets quoted constantly and sourced almost never. Here is what can actually be verified, and why speed still decides the outcome.

August 23, 2026 · 11 min read

Getting Clients

Real Estate Referrals: Build a System Instead of Waiting

Referrals are the largest channel in the business and the one most agents leave to chance. The fix is not a newsletter. It is a schedule and a reason to call.

August 22, 2026 · 11 min read

Getting Clients

How to Get Google Reviews as a Real Estate Agent

Reviews are the rare asset that persuades a human and feeds the machines at the same time. Most agents ask badly, once, at the wrong moment.

August 21, 2026 · 11 min read

Getting Clients

How to Get Real Estate Listings: Farming in the AI Search Era

Farming a neighbourhood used to mean postcards and patience. The patience still applies. What changed is that the homeowner checks you online before they ever call.

August 20, 2026 · 12 min read

Getting Clients

Why Your Real Estate Website Gets Traffic But No Calls

Visitors arriving and nobody calling is not one problem. It is five, and they need different fixes. Here is how to tell which one you have.

August 19, 2026 · 12 min read

Getting Clients

Buying Real Estate Leads vs Owning Your Own Lead Source

Portal lead programs do not publish their prices, and the estimates that circulate disagree by an order of magnitude. Here is how to run the comparison anyway.

August 18, 2026 · 12 min read

Getting Clients

How to Get More Real Estate Clients Without Buying Leads

Most advice hands you sixty tactics and no way to choose. Here is the one distinction that sorts them: which channels you rent, and which ones you own.

August 17, 2026 · 12 min read