Two price structures
Template Platform or Design Project: How the Costs Differ
Subscriptions spread the cost and hand you the work. Design projects frontload the cost and hand you a process. The published numbers for both.
Part of the Real Estate Website Costs guide · Last reviewed 2026-08-09
Real estate websites are sold under two price structures. Template platforms charge a subscription and hand you the assembly: myRealPage at $69.99 a month and RealtyNinja at $89 a month are the published Canadian examples in August 2026. Design projects frontload the cost and sell a process: AgentFire's published packages run $800, $2,750, or $6,500 one time, before a monthly plan of $165 or $215 begins. The structures suit different buyers, but they share one trait worth noticing: in both, you commit money before the finished site exists. That shared trait is where a third structure differs.
Key takeaways
- Template subscriptions cluster at $69.99 to $89 a month published (myRealPage, RealtyNinja), with Ubertor's hosting tiers below them at $19 to $89.
- Design projects frontload: AgentFire's published packages are $800 (themed), $2,750 (custom, with a dedicated senior designer), and $6,500 (fully custom, with strategy sessions), each before monthly fees start.
- The premium consultative tier publishes no prices. Luxury Presence names four tiers on its own site and quotes in a sales call.
- Both structures collect payment, or a sales process, before you see your finished site. That ordering is the real difference between all of them and a generated-preview model.
- Pick the structure by who does the work and when you get proof, not by the headline number alone.
Two price structures, two different products
A subscription platform is selling you software plus support: templates, an editor, MLS integration, hosting. The monthly fee is low because the design work is amortized across thousands of customers using the same themes. A design project is selling you labor: a designer's hours, a project process, and a result specific to you. The one-time fee is high because those hours belong to you alone.
Neither structure is wrong. They price different scarce things, and confusing them is how agents end up disappointed: expecting custom-project attention from an $89 subscription, or expecting subscription simplicity from a multi-thousand-dollar build.
What the subscription route buys
The published Canadian examples show the shape. RealtyNinja, at $89 a month, includes professional setup and content migration free by its own account, no setup fee, and team coverage to 100 agents. myRealPage, at $69.99 a month plus taxes and board fees, advertises no contracts and cancel anytime. Ubertor's tiers, $19 to $89 by listing count, come with free templates and a free first 30 days.
What you are giving up is differentiation and delegation. The themes are shared with every other subscriber, and beyond initial setup, the site's content and its findability are substantially your job. For an agent who wants a competent site fast, with a small monthly outlay and an easy exit, this structure fits.
What the design project buys
AgentFire's published packages are the clearest priced example of the project model, as listed on its pricing page in August 2026: Ignite at $800 sets up a theme with your branding, Custom at $2,750 adds a custom homepage design and a dedicated senior designer, and Firebrand at $6,500 is a fully custom build with executive creative direction and strategy sessions. After the build, monthly plans run $165 (Pro) or $215 (Plus).
Above that sits the consultative tier, where the pricing itself moves into the sales process. Luxury Presence describes four tiers on its own site, Launch+, Brand+, Leads Pro, and All In, and directs buyers to a consultation for numbers. InCom likewise publishes no pricing; the only public figures are The Close's October 2024 report of $54.95 a month plus $250 setup, which is a dated third-party reading, not a current rate.
What the project model buys is human attention and a distinct result. What it asks in return is trust up front: the largest payment happens before the finished site exists.
Choosing between the structures
The decision usually resolves to three questions.
- Who does the work? If you will assemble and maintain the site yourself, a subscription fits. If you want it done for you, you are buying a project or a service, and the price should reflect hours, not just software.
- When do you get proof? Free trials, previews, and month-to-month terms all move proof earlier and commitment later. Prepaid years and setup fees do the opposite.
- What is the all-in number? Add board fees, add-ons, and per-agent charges to the subscription; add the monthly plan to the project fee. Compare totals at month twelve, not headline prices. The ongoing-costs page in this guide has the published follow-on fees.
Frequently asked questions
Is a custom real estate website better than a template?
Better at what? A custom build buys distinct design and a managed process, which matters for brand-led teams. It does not automatically buy visibility: search crawlers read structure and text, not design effort. A template site with readable pages that answer real questions can outrank a custom site without them. Decide what job you are hiring the site for first.
How much cheaper are template real estate websites?
On published prices in August 2026: template subscriptions run $69.99 to $89 a month with no setup fee (myRealPage, RealtyNinja), while AgentFire's design packages cost $800 to $6,500 before its $165 to $215 monthly plans begin. By the end of year one, the gap between the cheapest and most expensive published route is several thousand dollars.
Why do design-led platforms charge setup fees?
Because the setup is the product. AgentFire's packages price a design process: its own page describes a dedicated senior designer at the $2,750 tier and executive creative direction with strategy sessions at $6,500. Those are labor hours, and labor is billed once. The subscription that follows pays for the software and support underneath.
Do any real estate website companies show the site before you pay?
Trials and previews vary. Ubertor advertises a free first 30 days and RealtyNinja advertises pay when you launch, both on a template you then fill in. Saige generates the rebuilt version of your existing site first, free, so the preview is your actual finished site rather than an empty template. Pricing is discussed after you have seen it.
What does a premium platform like Luxury Presence cost?
Luxury Presence does not publish pricing. Its own pricing guide names four tiers (Launch+, Brand+, Leads Pro, All In) and directs buyers to a sales consultation. Third-party reviews publish estimates, but none of those figures come from the company, so treat them as unverified and get a quote directly if you are considering that tier.
Related pages in this guide
Related reading
Sources
Every claim on this page that could be checked against a primary source is linked below. Where something is not publicly documented by a vendor, the page says so rather than filling the gap with an estimate.
- myRealPage pricing page (myRealPage)
- RealtyNinja pricing page (RealtyNinja)
- Ubertor plan pricing page (Ubertor)
- AgentFire pricing page (AgentFire)
- Luxury Presence pricing guide (their own site) (Luxury Presence)
- iNCOM Real Estate Review: Pricing, Features, Pros & Cons (The Close)