#listings articles

    FSBO Sellers: What Actually Works to Win Them

    Getting Clients

    FSBO Sellers: What Actually Works to Win Them

    For-sale-by-owner is at a record low of 5 percent of sellers, and most of those owners end up hiring an agent anyway. The question is which agent they call, and the cold script is the crowded answer.

    October 9, 2026 · 12 min read

    How to Get Real Estate Listings: Farming in the AI Search Era

    Getting Clients

    How to Get Real Estate Listings: Farming in the AI Search Era

    Farming a neighbourhood used to mean postcards and patience. The patience still applies. What changed is that the homeowner checks you online before they ever call.

    August 20, 2026 · 12 min read