#follow up articles

    Should Real Estate Agents Pay for a CRM? An Honest Answer

    Getting Clients

    Should Real Estate Agents Pay for a CRM? An Honest Answer

    A CRM solves a problem most agents do not have yet, and it cannot solve the one they do. Here is the threshold that actually justifies paying.

    September 10, 2026 · 12 min read

    Open House Follow Up: What to Do With the Sign-In Sheet

    Getting Clients

    Open House Follow Up: What to Do With the Sign-In Sheet

    The open house is the only channel where in-market strangers walk up and introduce themselves. Most agents collect the names and never contact anyone again.

    September 9, 2026 · 12 min read

    Real Estate Follow Up That Does Not Get Ignored

    Getting Clients

    Real Estate Follow Up That Does Not Get Ignored

    Most agents stop after two attempts and conclude the lead was worthless. The lead was at work. Here is what to send, when, and when to genuinely stop.

    September 3, 2026 · 12 min read