Search engines
Content Hub
Also called: Pillar page, Topic cluster
A content hub is a group of pages on one topic, organised as a broad main page linking to detailed pages that each link back. The structure is meant to demonstrate depth on a subject rather than isolated coverage, and to concentrate internal linking strength on the main page, which is normally the one targeting the broadest and most competitive search.
The main page covers the whole topic at a level someone new to it can follow, and hands off to a detail page wherever a section deserves more room than it can be given there. Each detail page answers one question thoroughly.
Done well, this also prevents pages from competing with each other, because each has an assigned question rather than several pages circling the same one.
For a real estate agent, hubs suit topics with genuine depth: the cost of selling, what happens during a rebuild, how a specific neighbourhood works. It suits topics where an agent knows more than a portal page can generate.
Why it matters
A hub lets a small site compete on a broad topic by demonstrating depth that a single page cannot hold.
Related terms
Last reviewed 2026-09-04. All Saige glossary terms.