Search engines
E-E-A-T
Also called: Experience, Expertise, Authoritativeness, Trustworthiness
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a framework from Google's Search Quality Rater Guidelines, used by human raters who assess sample results to evaluate Google's systems. It is not a score any algorithm assigns to a page, and Google has said as much; it describes the qualities Google's systems try to reward.
The first E, Experience, asks whether the writer has actually done the thing. For real estate this is the most available advantage an agent has: a page about a neighbourhood written by someone who has sold in it can contain observations no portal page can generate.
Trustworthiness is treated as the most important of the four. On an agent site it comes from ordinary, checkable things: a real name, a licence number, a working phone number, a physical service area, and consistency between what the site says and what other sources say.
Because raters assess samples rather than individual sites, no page receives an E-E-A-T score. Treating it as a checklist to game misreads what it is; treating it as a description of a credible page is closer to right.
Why it matters
First-hand experience is the one thing an agent has that a large portal cannot manufacture, and it is exactly what these guidelines reward.
Related terms
Related reading
Sources
Every claim on this page that could be checked against a primary source is linked below. Where something is not publicly documented by a vendor, the page says so rather than filling the gap with an estimate.
- Search Quality Rater Guidelines: An Overview (Google Search Central)
Last reviewed 2026-09-04. All Saige glossary terms.