Search engines
Rich Result
A rich result is a search listing with extra features beyond the standard title, address, and description, such as review stars, an FAQ dropdown, or a breadcrumb trail. Rich results are earned by adding the structured data type Google documents for that feature, and eligibility does not guarantee display: Google decides per search whether to show the enhanced version.
Google publishes a list of supported rich result types and the required and recommended properties for each. Working from that documentation is the only reliable approach, because the list changes and types are occasionally retired.
The markup must match what the page shows. Review stars marked up for reviews that do not appear on the page violate Google's spam policies and can cost a site its rich result eligibility entirely.
The practical value is a larger, more informative listing occupying more space on the results page, which tends to earn more clicks at the same ranking position.
Why it matters
A richer listing takes up more space and answers more of the question before the click, which raises click-through at an unchanged position.
Related terms
Related reading
Sources
Every claim on this page that could be checked against a primary source is linked below. Where something is not publicly documented by a vendor, the page says so rather than filling the gap with an estimate.
- Explore search gallery of rich results (Google Search Central)
Last reviewed 2026-09-04. All Saige glossary terms.